Funding Applications : Golden Rulesby Abigail Campbell,
Arts Council England, (from Our thoughts are bees: Writers Working with
Schools, by Jean Sprackland and Mandy Coe) Know your funderThe
easiest way to interest a funder in your proposal is to write it well
and with focus. Spend time researching funding opportunities and make
sure you apply to the most relevant source. Look on the application as
an opportunity to explain to a funder how your project will help them
meet their aims. Once is rarely enoughAvoid the one-off
and the in-out. Think about maximising the effects of each activity and
of sustaining the benefits. This isn't necessarily about the numbers of
people taking part. It's about making sure that you can embed whatever
experience you are offering in the life of the school and its wider
community. Strength in numbersMany public funders will
not fund individual schools for individual projects. Consider the
benefits of developing a consortium of local schools, or of working
with a local arts organization, library or community group. This way
there's more support for you and a wider audience for the activity. Who, me?Spell
out the benefits of your project to participants and audiences. But
also take a step back and think about what you are going to get out of
the experience. Consider your own professional development needs and
interests abd include them in an application, costing them where
appropriate. State the obviousNever assume that your
prospective funder knows what's going on inside your head. Too often
applicants leave out the filling in the sandwich and don't describe
what will actually happen and how. Imagine you are in the audience at
your event: How will it feel? What will you be doing? What is so
important about it? Describe how you will manage the activity: Who will
do what, and when? Answering these questions well will reassure your
funder that the project is valuable and that it stands a realistic
chance of success. Do the mathsSpend plenty of time on
your budget. Break it down as far as you can. Avoid guesswork by
getting quotes in advance. And make sure the budget balances. Start early and finish lateIt
takes time to apply for public funding. Funders are accountable and
need to observe due care in their application procedures. So, be
prepared to put in time to research, consult and plan, also to review
and document your activity. A meaningful evaluation will not only help
you attract future funding, it will help you plan for your next project. |