May is all about Marketing at Cultural Enterprise Office & we're bringing you a practical Marketing with Authenticity Workshop with our very own Marketing Industry Associate, Diane Lurie
Who is the event for?
Creative businesses and entrepreneurs looking to Market their work with Authenticity.
What attendees will learn from the event
This workshop will help you identify and communicate the most compleling truths about you and your work:
• Your purpose
• Truths
• Uniqueness
• Audience Wants & Needs
• Language that comes from the heart: Feels Natural and Empowering for you the Creative, and Persuasive for the Audience.
About our trainer Diane Lurie
Formerly a director of integrated marketing agencies, Diane is a very experienced strategic marketer and champion of authentic marketing. She helps her clients communicate what’s special about them and their work, reaching receptive audiences with the right marketing tools.
Working together, Diane will help you craft your story, taking account of audience needs and competitor positionings. Identifying routes to market and the right marketing mix come next. She’s very supportive and wants the best for her clients, and leaves no stone unturned to help them fulfil their potential.
Who we are
Cultural Enterprise Office is Scotland's dedicated business support for the creative industries, working to make Scotland the best place to create, grow and scale a creative business and career.