Have you ever considered that you already have a relationship with a large number of potential donors?
Research shows that a good proportion of an arts organisation’s audiences and visitors would consider making a donation if asked.
Using case studies and exercises, David Dixon will cover the basics of audience engagement and visitor fundraising. This will include CRM databases, Membership or Friends schemes, direct debit schemes, long-term donor development, fundraising for non-ticketing organisations, Gift Aid, direct marketing techniques, legacy fundraising and management of large-scale, long-term donor programmes using Return on Investment calculations. By the end of the course, you will be able to:
- Select and utilise the right tools in order to make the ‘ask’ to audiences and visitors
- Put into practice various methods of audience and visitor fundraising in order to generate income
- Gather the relevant information to decide which forms of audience and visitor fundraising give the best return on investment
David Dixon is Director of The Phone Room and David Dixon Associates, working with cultural organisations to help them with fundraising, marketing and management. Previously he worked in development roles at the Oxford Playhouse and with Oxfam UK.
For more information and to book your place