Waterstone's rolling out new teen sections next month
Waterstone’s is to roll out new teen sections to around 100 of its stores from April, following a pilot in four stores that began last summer.
Waterstone’s is to roll out new teen sections to around 100 of its stores from April, following a pilot in four stores that began last summer.
While figures were not available, Waterstone’s said it was “very pleased” with their performance. Sarah Clarke, children’s buying manager for Waterstone’s, said: "While it may make sense to booksellers to keep teen books with children’s, that does not necessarily make sense for the people that want to read them.
“We want to do anything we can to make the transition from children's books to adult ones an easy one and, by taking young adult books out of the children's section, we hope to remove any stigma of being seen to buy ‘kids books’ for image-conscious teens.”
The Bookseller