Malorie Blackman has announced her intentions to champion young adult literature during her two-year stint as Children's Laureate, including the UK's first ever YA literature convention, to be held at London Comic Con July 2014.

"As the first Children’s Laureate best known for writing for a teenage audience, Malorie is ideally placed to act as a cheerleader for books for young people. From the moment she was appointed, Malorie has passionately voiced her desire to get 'more people reading more': whether they choose a classic literary novel or Twilight, the important thing is to get young people to pick up a book."

"A highlight of Blackman’s campaign will be the first UK Young Adult Literature Convention (YALC) which will take place at the London Film and Comic Con 2014 (LFCC). This convention will bring together all the UK’s YA publishers to provide a host of author events in a dedicated Book Zone, with talks, workshops, signings, a book sales area and publisher stands promoting new and upcoming titles

2014's YALC event will be the first time a large scale public convention around YA books has taken place in the UK, and its setting among the fans of cultish film and TV will set books at the heart of entertainment for teens and young people."

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Source: Children's Laureate.org.uk