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National Poetry Day Resources
Thu 19 Sep 2002
Sue Stewart, Write2B Ltd, who is working on an Arts Council commission for National Poetry Day, has sent details of free resources which you may like to take advantage of if planning related activities.
The Poetry Society is offering a substantial range of free services, support material and publicity for promoters planning an event for National Poetry Day 2002 (taking place on Thursday 10 October), thanks to funding from the Arts Council of England New Audiences Department. This material is particularly aimed at promoters of Live Literature events, however, it will also be useful to those promoting reader development events, and offers the same free marketing opportunity. We particularly want to ensure that libraries know about this service, as it helps us to include libraries within the national audit of activity being undertaken by Colman Getty PR, details of which are given below.

The support material comprises National Poetry Day posters and a comprehensive 36-page Promoters' Toolkit downloadable from the Poetry Society website, which has been designed to be useful to promoters at all levels of experience. The website also shows NPD events broken down into regional listings, and you can register your event for inclusion in this at the same time as registering for the Toolkit. (If you have yet to sort out the details of your event, you can download the Toolkit now and send your event details later.) As a further online resource, two new events - one from schools, one in the community - are selected each week as weekly highlights. You can also download a free digital image of the NPD logo.

The details of the support materials are:

The National Poetry Day poster includes a 'framed' space at the bottom to insert details of your event. On the back of the A2 poster is a range of information as follows

- '10 Tips for Marketing your Poetry Event' (extracted from the Promoters' Toolkit),

- 'Inviting a Poet into your School: a Basic Guide',

- 'BBC Radio on National Poetry Day',

- and 'Poetry Society Membership'.

If you would like to receive one (or several) please send your request to NPD Poster, Poetry Society, saying how many copies you need, and including a SAE (at least A4 in size, and strong enough to take the number you are asking for).

Please use the following guide to determine postage cost:

1-2 posters = 33p
3-5 posters = 54p
6-10 posters = 87p
11-15 posters = £1.60
16-20 posters = £1.83.

The Promoters' Toolkit is a comprehensive 36-page guide to putting on a poetry event for National Poetry Day, downloadable from the Poetry Society website. It takes you through every step of promoting and programming a live literature event, from marketing to evaluating, from lighting to contracts. There is also a free marketing service offered with this Toolkit. By filling in the Promoter Questionnaire Feedback form attached as an Appendix to the Toolkit, and faxing it to Colman Getty PR, you will be able to have your event included in their local, regional and national press briefings for National Poetry Day. Colman Getty will then also to able to include your event in their national audit of National Poetry Day activity. The Toolkit is available by logging on to - fill in the three short questions asked, and the Toolkit will come up on screen as a Word document for you to save to your own files.

As mentioned above, the Toolkit (via the Promoter Questionnaire Feedback form) helps us to audit your National Poetry Day event. This audit of National Poetry Day activity is important to us as it forms part of a larger research project for the Arts Council of England, and will affect future plans for National Poetry Day. It is also the first time that library events across the country will have been tracked in this way, and will give the Arts Council of England fuller information about the range and scope of libraries involvement with National Poetry Day 2002.

So, do please make use of these free materials, and let us have details of your event via the Promoter Questionnaire Feedback Form. And have a good National Poetry Day!

Contact Information:
The Poetry Society
Contact Name:
Sue Stewart 01327 300952
Contact Email: