The new e-reader, entitled Kindle With Special Offers, will be sold for $114 (£70), $25 less than the current lowest-price model. It will be available from 3rd May at Best Buy Co. and Target Corp stores, in addition to Amazon’s site, Bloomberg reports.

Jeff Bezos, Amazon.com founder and c.e.o, said: "We're working hard to make sure that anyone who wants a Kindle can afford one.

"Kindle with Special Offers is the same bestselling Kindle—and it's only $114. Kindle is the best deal in consumer electronics anywhere in the world."