It has never been easier to publish your own book. Traditional publishers may take a year to turn your manuscript into print on a page but you can get your own ebook on sale around the world in about four minutes. The real battle, however, is the same as it ever was: how do you find an audience?

Old-school publishing houses will almost certainly endure. Their expertise in not only editing but distributing and publicising your book increases its chances of success. But alongside them are a growing number of authors who have become editor/designer/marketeer/sales director for their own E-Books. In return for this slog, instead of a modest advance plus 8%–15% royalty from a traditional publisher, a self-published author may enjoy royalties of 70% if their book is sold at a certain price (£1.49 to £7.81) in the Kindle store. Self-published authors will also get the buzz of seeing their ebooks in high-street shops after Waterstones recently made a surprise deal with rival Amazon to sell Kindles and its E-Books through its 300 stores. For eleven top tips and the rest of the article. 

The Guardian