A new subscription-based digital audiobook service has launched with ambitions to double the audiobook market in the UK and revolutionise the way book-lovers pay for digital content.

Bardowl, a Bath-based start-up and previous winner of a FutureBook Innovation Award, offers a "Spotify" model costing users £9.99 a month for unlimited access to audiobooks available via a streaming service: it is available via a free iOS app, designed for iPhones or the iPad.

The company launches with about 100 business-related titles and with the aim of quickly broadening the range. Titles at launch include Luke Johnson's The Maverick, Felix Dennis' How to Get Rich, and Karren Brady's Playing to Win, as well as business and management classics from authors such as Stephen J Levitt, Michael Lewis and John Adair.  

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Credit: The Bookseller