Mon 18 November 2019
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You are here: Home > Young Writers' Hub > Blog > Will Self-Publishing Survive the Impending Implosion of Social Media Marketing?
Will Self-Publishing Survive the Impending Implosion of Social Media Marketing?
Ewan Morrison argues that self-publishing is going to implode upon itself once everyone realizes marketing yourself via social media doesn’t work to sell E-Books

I’ll let him explain it:

I’m convinced that epublishing is another tech bubble, and that it will burst within the next 18 months. The reason is this: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn’t, and we’re just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon.


Before you start to worry about this, let me inject a little reality (later I’ll poke holes in his arguments). I have a question for you.:Will people still be buying ebooks 18 months from now?

You know and I know that the answer to that question is yes, so it makes little sense to argue that self-publishing will collapse. But that’s not my only issue with the column, and I’m at a loss to pick which part of the column is the most wrong-headed.

Complete article here.

Credit: www.the-digital-reader.com

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