They download them like songs collecting huge chunks of content that will never be read. The act of having access to 70 books at your fingertips is comforting but is more of a fashion accessory than an interaction between publisher and author. These type of transactions are clogging the sales data publishers are pouring over invalidating the voracity of any sort of trend predictions or market share charts. Most data being sited as to the rapid growth of ebooks is tainted with this type of white noise data of buy buttons pushed because of one day sales at $0.99 or free with purchase of ereader transactions.

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