Arvon at Home Masterclass: The Art of Copywriting with John Simmons
Thu 3 Feb 2022 to Thu 3 Feb 2022
Something of a legend in the writing world, a champion for the power of words, John Simmons will lead a masterclass that is bound to stimulate writers of all kinds. A copywriter, writer for brands, author of many books about making business writing more human, John is also a novelist, a poet, a facilitator and the founder of influential writing groups Dark Angels and 26.
John believes that techniques learnt from fictional writing can make commercial writing more effective – and more fun to write and to read. Here he’ll be guided by the structure of his original book We, Me, Them & It (being republished in January in a new edition by LID) to set out the writing principles that underpin the Dark Angels programme and that have influenced so many copywriters. Bring your pencils, laptops and brains for a session that promises to be playful and enlightening.
Date: Thursday 3 February 2022, 11:00 – 13:00GMT
Location: Online via Zoom
Cost: £35 (concession: £17.50)
Book your place here
Additional Information:
Location: Online Region(s): UK Price: £35 (concession: £17.50)
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