Your author website is your ‘shop front’ — often the first impression you make on potential readers. It’s important to share the right content in a way that’s inviting, engaging and welcomes people into the world of your writing. And for many writers, starting and growing a mailing list is the single most important element of your book marketing. This is the way you collect readers and potential readers, cultivating and nurturing relationships with people over the long term.

This workshop is suitable for pre-publication or debut writers who’d like to set up an effective author website and mailing list, or more established authors with an existing website and email offer who want to give their online marketing a boost.

Anna Caig has worked in communications for 18 years, specialising in media relations, reputation management and strategic marketing campaigns. She began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience. Since setting up Anna Caig Communications, she has worked with over 250 authors to help them spread the word about their work in a way that is authentic to why they write in the first place.

Anna tutors on the MA Journalism course at The University of Sheffield and is the former Head of Communications at Sheffield City Council. She writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog.

Date: 7 November 2023 @ 10:00 - 11:30 GMT
Location: Online via Zoom
Cost: Free but donations to Authors’ Contingency Fund invited.

Register here